Blackbird Guitars (Brand Book)

Problem: Create a branding system for a product or service.

Solution: Starting with the custom guitar line for PRS Guitars and re-thinking the branding for it. The logo is designed using the guitar pick as a base and then putting the abbreviation  of  concept  name  Blackbird  Guitars  inside it. The lettering is done to show the Northwest location  of  the  business. Using the guitar pick as a main touch point through out the brand and also keeping the look and feel simple to not exclude any type of musicians.