Mike’s Hard Lemonade Package Re-Design

Problem: Re-design Mike’s Hard Lemonade packaging. Create a more cohesive look and feel, that compliments their mission statement.

Solution: Mike’s Hard Lemonade focuses on selling to a younger audience and wants to maintain an edgy feeling. Taking that and running with it to create a more edgy and bold design for their packaging. I created a eye popping design, that could be seen from a distance. This way buyers would see it from a distance and be instantly attracted to it, because to its bold design and has bright colors. The animals just reinforce this idea of a bold and edgy flavor that Mike’s brings to the table.